Публикувано на: 24.8.2022 г.
Meet the team: Emil Popov, Integrated Communications Lead Bulgaria and North Macedonia
Think you know Avon? Think again. We’ve been doing beauty differently for 135 years. From the scientists who mastermind industry-leading innovation in our labs, to the distribution teams around the world who make sure the lipstick is in the box and arrives safely; everyone in the team plays an integral role in supporting our global network of Beauty Advisers and transforming women’s lives through beauty.
Tell us about your career journey so far.
Let’s start the time travel then. So, I’ve been with Avon for almost 7 years now, started as a young marketer in our call center and then moving through various roles within the company: from finance to event management and finally finding my true calling: Communications.
What do you do as an Integrated Communications Lead?
I am truly grateful I get to lead a department that not just does creative work and but also a purposeful one. We are responsible for the CSR campaigns that are really dear to my heart, one being the Domestic violence and the other one aimed at prevention and early detection of breast cancer. Moreover, we put meaning and inspiration with our communication to each and every one of our Representatives. I am honored I get to wake up every day and help shape our brand activation strategy and advertising, making sure we are consistent in every touch point: whether you see us on a billboard or a post on LinkedIn.
What makes the team you’re leading unique?
I am honestly thankful to have one of the most creative team members in the whole company. They continue to surprise me every day with their creative problem-solving skills, how they tackle each obstacle with absolute confidence and are always here to help one another and the synergy they create with the other departments. Moreover, I love that everyone knows how their work contributes to the big picture, which in my opinion is what keeps them constantly motivated.
Can you share something that people probably don’t know about the company?
One really interesting fact is that Avon is the first global cosmetics company to stop animal testing anywhere in the world and it’s now lobbying to end animals testing across the industry and implement more ethical scientific methods for testing of cosmetics.
What is the most important career lesson you have learnt?
Nothing is too important or too big for you to mess up your mental health. Just take a deep breath and ask yourself if this is really a life or death situation.
What would you advise young people looking for a career in Communications?
Just do it (not to sound like Nike). There is no greater feeling knowing that you work is actually brining positive change in people’s lives, knowing you bring purpose and can influence others.